Professional Management of Google AdWords | Milton Ontario

Certified Professional

Adwords Campaign Management requires close attention to detail, ongoing measurement of user behaviour and adjustments to maximize Return On Investment. I am Google Adwords Search Certified professional in Milton, Ontario.

Increased Return on Investment

My approach to AdWords is to maximize return-on-investment. I work to get my clients high quality scores, more conversions from clicks and more clicks from qualified users.

Flat Fee AdWords Management

I manage my client's Google AdWords accounts for a flat fee, not a percentage of advertising budget.

Increase ROI and Lower Budgets

You can increase your return on investment and lower your advertising budget by:

Attracting the Right Customers
Showing Ads at the Right Time
Increasing your Google Ad Quality Score

Woman pointing up to Increase ROI - Increase you return on investment in Google AdWords | HarrisWeb Creative

Reviews

ThreeBest Rated Badge | HarrisWeb Creative

Our Clients Drive Our Business

Here's what they have to say:

Reviewer Published: 2024-11-05
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Paul Dibattista 2020-05-01 ⭐⭐⭐⭐⭐ Village Developments Inc. would like to thank the team at Harris Web Creative for the wonderful Web Site created by Steve Bonin. The site attraction is professionally designed to reach out to our potential investors and most important interested renters in the Milton area. Steve’s attention to detail and steady pace to completion made this experience of setting up a web site a pleasure to deal with, we appreciate your involvement in elevating Village Developments Inc. and putting us on the web map.
Thank You
Tom Dusmet 2019-02-14 ⭐⭐⭐⭐⭐ I contacted Steve at HarrisWeb Creative to develop a new website for me. My experience with Steve was notable in that he was very responsive to my questions and my ideas. He quickly understood what I wanted and brought it to life on the website with a flourish. I was very impressed with the finished product and would highly recommend Steve as a website designer to anyone looking to contract a local developer for their next web project.
Bobbijo Chumley 2012-03-10 ⭐⭐⭐⭐⭐ Steve, I just wanted to make sure that you knew how much I appreciated your work on the new website design as well as my business cards and flyers. Your clarity in communication and understanding of my needs were tremendous. I appreciate your insights, suggestions and most of all your work. Thanks very much... above and beyond expectations."
Carlo Giangrande 2014-04-05 ⭐⭐⭐⭐⭐ I contacted Steve to do many things for me, from website design, google maps, business cards, signs and printed forms. Steve is always professional, fast and competitively priced. I have recommended Steve to many of my business associates who have used him happily. I am happy to recommend Steve and HarrisWeb Creative for any website or printing work. Thanks Steve.
Ron Base 2011-10-08 ⭐⭐⭐⭐⭐ I came to him because I liked the look of what he had designed for his website and e-mails, and asked him to put together something for me — not knowing quite what to expect. Well, Steve more than exceeded my expectations. He got me onto Mail Chimp, created an e-mail list for me, and most importantly created an eye-catching logo template that I've been able to use on my blog, website, and in my Mail Chimp e-mails. Working with Steve was a pleasure--he was fast, professional, knowledgable, has great creative instincts, and was always available and patient with a sometimes demanding author. Thanks to his efforts, the traffic on my blog has more than doubled. Next, I'm going to get him to redesign my website. I can't recommend him highly enough!"

Attracting the Right Customers

The reality is that what you want from advertising is more sales. One way to do this is have larger campaigns and draw more users to your product. Larger campaigns cost more money and your return on investment may actually be quite low. Being from a small business background my strategy has always been get the biggest bang for you buck. Online advertising is no different, if you are attracting the right customers then your conversion to sales is higher for a lower cost.

How to Attract the Right Customers

Know Who Your Customer Is (& Is Not)

You attract the right customers by firstly knowing who they are. When you think of your best customers, why do they shop with you and not the competition? Is it great service, cheapest price, largest inventory? When you find out why your best customers shop with you, use that in your advertising to attract more customers that are just like your best ones now.

Know When Your Customers Shop

Google analytics will tell you what day of the week and what time of day traffic on your website is highest. You can adjust your AdWords bids to be higher at these times and lower when your customers are not shopping.

Speak Your Customer's Language

AdWords ads can be set up to try out different words (synonyms) and you can measure which ones work best to attract the type of customer you want. You can bid higher on the better keywords and lower on less desirable keywords, or eliminate them, or even make them a negative keyword so your ad will not show when that word is used in a query.

Eliminating Surplus Keywords

A lot of increasing return on investment is eliminating what doesn't work, or doesn't work well. If you focus on customers and keywords that work the best your conversion from clicks to sales will increase dramatically. Once this is done, then you can focus on a wider audience for your products.

Young woman shopping online with laptop and credit card - Google AdWords | HarrisWeb Creative

Timing Your Ads

Half clock face - Timing Google AdWords | HarrisWeb Creative

Google Adwords allows you to increase or decrease keyword bids at certain times or certain days. It also allows to stop your ads from showing at certain times of the day, or on certain days. This all part of attracting the right customers but is so powerful in saving money I thought it deserved repeating.

Example of AdWords Timing to Increase Conversion

I have a client who sells industrial equipment who had a budget of about $30 per day for ads. His ads ran 24/7 and most days his budget was spent by noon or 1 p.m. By analyzing when he got the most clicks and conversions we were able to determine he was missing a large amount of traffic that happened between 5pm & 7pm Sunday through Thursday. By adjusting when his ads were shown we could eliminate unproductive times and save money so he did not exhaust his budget by noon and was able to capture the 5pm-7pm cohort of users looking for his product. We doubled his ROI and lowered his cost of conversion.

Google AdWords Quality Score

You can achieve a higher position than a competitor while maintaining a lower bid by increasing your quality score See: About Ad position and Ad Rank

How to increase your AdWords quality score:

Choose the right keywords.
Group keywords into Ad Groups that are highly targeted by:
- creating 1 or 2 Ad Groups of 5 to 15 keywords for a specific webpage
- Refine Ad Groups into sub group ideas, if applicable
- Write 2 or 3 targeted ads for each Ad Group
Enable Ad Extensions
Use Dynamic Keyword Insertion, if applicable
Limit use of Broad keyword matching
Add Google Tag Manager to track user interaction
Improve landing page quality
Analyze and Adjust

You can also read: Using Quality Score to Guide Optimizations: Google Best Practises

Venn diagram showing factors relevant to Google AdWords Quality Score | HarrisWeb Creative